You dropped your new song—fire. But now what?
Most artists make the mistake of thinking the work is done after releasing a song. In reality, that’s just the starting line. If you want people to actually hear your music (and keep coming back), here are 5 things you can’t afford to skip after your release goes live.
1. Create Fresh Content Around the Song
Don’t just post the link once and dip.
- Make 3–5 different TikToks or Reels featuring the track
- Post a lyric breakdown or behind-the-scenes clip
- Ask fans to use your sound and repost them
- Make a “story behind the song” video
Content keeps your song alive way past release day.
2. Submit to Independent Playlist Curators
Spotify editorial playlists are great—but competitive. Go where the odds are better.
- Use sites like SubmitHub, Groover, PlaylistPush, and DailyPlaylists
- Target genre-specific and mood-based lists
- Reach out via DM/email to smaller curators
Even 1–2 small playlist adds can boost your streams and algorithm reach.
3. Update All Your Links and Profiles
Make sure your song is front and center everywhere fans might find you:
- Update your link in bio (Linktree, Koji, Beacons, etc.)
- Add it to your artist website
- Pin it to the top of your social pages
- Set it as your featured song on Spotify
You want zero friction for someone to hit play.
4. Send It to Your Email List or SMS Fans
If you’ve been collecting emails or numbers (even just a few), now’s the time to use them.
- Send a short, personal message with the song link
- Offer something exclusive (like early access to the video or merch discounts)
- Ask for feedback or reactions to spark conversation
Direct communication = powerful connection.
5. Study the Numbers—and Adjust
After a few days or a week, dig into your stats:
- Where are people listening from?
- Which content pieces got the most engagement?
- How long are they listening?
- Are saves and playlist adds happening?
Use that data to shape your next move—whether it’s a remix, visualizer, or follow-up drop.
Final Thoughts: 5 Things to Do After Releasing a Song
Dropping music is only step one. If you treat every release like a campaign—not just a post—you’ll start building momentum with every track.
Need help pushing your release out to real fans, DJs, curators, and blogs? We got you. See how TuneBlast can level up your launch.