Chicago, Illinois artist Ivory Scott releases new R&B song and video titled “99 Times.” Please check it out above and drop a comment to let us know what you think about it.
Stream/Download:
All Platforms: lnk.to/99TimesIV
Apple Music: music.apple.com/us/album/99-times-single/1790720622
Spotify: open.spotify.com/album/31iKwzbw9fGvjypIKWQpEc
Chi-town’s own Ivory Scott is proving why resilience is the name of the game with his latest single, “99 Times,” out now via MNRK Music Group. Written and produced by Scott alongside Benjamin Lasnier (credits include Lil Wayne, Bad Bunny, Megan Thee Stallion) and Andreas Bretton-Meyer, the track serves as a gritty anthem for those who refuse to back down, no matter how many setbacks come their way.
With its hard-hitting beat and reflective lyrics, “99 Times” details Ivory’s unshakable determination to rise above life’s challenges. Whether it’s rejection, doubters, or being underestimated, Ivory reminds listeners that self-belief always trumps the noise. The song’s blend of personal storytelling and undeniable swagger highlights why Ivory is a standout voice in today’s music scene.
“Every time life tried to count me out, I doubled down and counted myself in,” says Ivory. “‘99 Times’ is about owning your story, even when it’s not pretty, and knowing you’ve got what it takes to push through.”
“99 Times” follows the buzzworthy releases of “What You Like” and “Cheese,” both leading up to Ivory’s highly anticipated debut album coming soon. After years of penning hits for industry giants like Madonna, Ed Sheeran, Yung Bleu, and Fireboy DML, Ivory Scott is stepping fully into his own artistry—and proving he’s here to stay.
Follow Ivory Scott:
Facebook: @iamivoryscott
Instagram: @IamIvoryScott
TikTok: @ivoryscottiv
X: @ivoryscottiv
Artist Biography:
The notion of being a multihyphenate is born from the belief that an artist doing more than “the box” that others placed them in is an anomaly and should be set apart. By definition, singer – carpenter – songwriter – athlete – musician – automotive engineer – producer – creative – tall – dark – handsome – trailblazer Ivory Scott is en route to becoming everything for everyone and everywhere all at once–comfortably.
Before this moment you already knew him. You already let him in. As a gifted songwriter, the energy of his music was with you when you stood on that couch in the club. His words made you close your eyes and sing off-key with confidence. He is your favorite RnB/Pop/Rock/Trap or Afrobeats song. He is Madonna and Trippie Red. He is Chris Brown and Lil Durk. He’s Ed Sheeran and Fireboy DML. He is harmoniously disruptive and the embodiment of what happens when an artist embraces the gift and chooses to be a medium for the greatness that is within him rather than captive of what others may assume from a 6ft. 4in. tall black man from Chicago. The platinum plaques serve as a footnote for his accomplishments.
What drives Scott is the authenticity that lives in the art, and having become the art for so many, Ivory Scott is now poised to step out in front and offer a part of himself on his first offering entitled Ebony.